Our ORM Process
ORM Service Process; Capture, Assess Implement, Measure, Report.
A successful ORM Service commences by developing a comprehensive brief with our clients. This includes the collection of brand and non brand phrases that are currently producing negative mentions of your business or your name. Another key component is to identify the weight and authority of the source URLs on which these mentions are featured.
Using our extensive experience, our team will develop, outline and communicate the most appropriate strategy and solution to resolve your negative online reputation together with a detailed investment and timeframe by which we expect to deliver the results.
Steps to a successful ORM Campaign
Identify Goals & Objectives
ORA’s Digital Strategy Manager will collect a comprehensive brief and understanding of your online reputation management objectives.
Negative Mentions
ORA identifies, collects and compiles a list of the phrases and URLs that are producing negative mentions of your brand.
Decide Campaign Strategy
ORA will formulate and communicate the decision on the right strategy to deploy to deliver the most cost-efficient, measurable and valuable result.
Campaign Copy
ORA will create a content brief to be either written by your team internally or delivered by ORA that is critical to the ORM campaign’s success.
Campaign Launch Time
ORA will commence its ongoing campaign in line with its defined objectives and engagement period.
Reporting and Refinement
ORA will report on the progress of the respective positions of negative mentions and the overall progress of your ORM campaign.
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